- Mr E. Lewis
- May 13
- 4 min read
Your Support System, Coach, and Key to BIGO Live Success
If you’re new to BIGO Live or just starting your journey as a host, you’ve probably heard the term “agency” mentioned quite a bit. But what exactly is an agency, and why is it so important to your livestreaming career?
Simply put, an agency on BIGO Live is your personal support team. It plays a crucial role in helping you get started, stay on track, grow your audience, and maximize your earnings. Let’s dive deeper into how agencies work and why teaming up with one is one of the smartest moves you can make as a BIGO Live host.
Defining an Agency on BIGO Live
On BIGO Live, an agency is a third-party partner that recruits, trains, and manages livestream hosts. Think of them as the bridge between you and the BIGO platform. While BIGO provides the app, features, and payout system, agencies are there to guide you every step of the way—especially if you’re new.
Agencies are responsible for:
Helping you create your account and register as an official host
Explaining BIGO’s rules, requirements, and performance standards
Coaching you on livestreaming techniques and how to attract viewers
Offering encouragement, feedback, and personalized goals
Communicating updates from BIGO
Monitoring your progress and making sure you meet your monthly targets
And most importantly, they are your advocates. A good agency wants to see you succeed because when you grow, they grow too.
What Does an Agency Provide?
Here’s what you can typically expect from a supportive, professional agency:
1. Onboarding and Training
Starting something new can be overwhelming, especially on a platform as feature-rich as BIGO. Your agency will help you set up your host account, teach you how to navigate the app, and walk you through your first live session. Many agencies offer training materials, orientation sessions, or even one-on-one coaching.
2. Content Guidance
Not sure what to stream? Feeling nervous about how to keep viewers engaged? Agencies are great at helping you shape your content. From theme suggestions and interactive ideas to timing and presentation, your agency can help you discover your streaming style.
3. Goal-Setting and Motivation
Every month, hosts on BIGO are expected to meet specific streaming and gifting targets to qualify for payment. Your agency will help you understand what these benchmarks are and how to hit them consistently. They’ll check in with you, encourage, and celebrate your milestones.
4. Problem-Solving and Communication
If you have technical issues, questions about payments, or need clarification on platform rules, your agency is your first point of contact. They liaise directly with BIGO to ensure you’re getting the information and support you need.
Do You Have to Join an Agency to Host on BIGO?
Technically, yes. BIGO Live requires all paid hosts to be contracted under an agency. This ensures there’s a clear structure for support, training, and accountability.
If you’re a casual user who just wants to livestream without the goal of earning income, you can do so without an agency. But if you want to become a paid host, you’ll need to be signed by an agency and meet their onboarding criteria.
How to Choose the Right Agency
There are hundreds of agencies out there, but not all are created equal. When choosing who to partner with, consider the following:
Experience: Has the agency been around for a while? Do they work with successful hosts?
Support: Will they offer real coaching and communication, or just sign you and disappear?
Reputation: What do current or former hosts say about working with them?
Transparency: Are they clear about the expectations, pay structure, and how they help you succeed?
A trustworthy agency will never ask for money up front, and they’ll be happy to answer your questions. If something feels off, trust your instincts and look elsewhere.
Why Agencies Matter More Than You Think
Think of BIGO Live as a stage, and you as the performer. But even the most talented performers need a team behind the scenes—producers, managers, coaches—helping them deliver their best performance and reach the right audience.
That’s what your agency does for you. They’re not just there to check boxes. A good agency helps you:
Stay consistent and accountable
Improve your content quality
Build confidence on camera
Understand the business side of livestreaming
Create a clear path toward long-term success
With the right agency, you’ll never feel like you’re doing this alone.
Final Thoughts
So, what is an agency on BIGO Live?
It’s your mentor, motivator, manager, and partner, all rolled into one. As a host, you're the star—but every star needs a solid team behind them.
Whether you're here to explore a new hobby, build a personal brand, or make real income through livestreaming, choosing the right agency can make all the difference. When you’re backed by a knowledgeable and supportive agency, you’re not just going live—you’re going far.
Next up: Blog Post – “What is a Host?”