Your Support System, Coach, and Key to BIGO Live Success

If you’re new to BIGO Live or just starting your journey as a host, you may have come across the term “agency.” But what exactly is an agency, and why is it crucial for your livestreaming career?

In simple terms, an agency on BIGO Live is your personal support team. It plays a vital role in helping you get started, stay on track, grow your audience, and maximize your earnings. Let’s explore how agencies work and why partnering with one is one of the smartest decisions you can make as a BIGO Live host.

Defining an Agency on BIGO Live

On BIGO Live, an agency is a third-party partner that recruits, trains, and manages livestream hosts. Think of them as a bridge between you and the BIGO platform. While BIGO provides the app, features, and payout system, agencies are there to guide you every step of the way, especially if you're new.

Agencies are responsible for:

• Helping you create your account and register as an official host

• Explaining BIGO’s rules, requirements, and performance standards

• Coaching you on livestreaming techniques and how to attract viewers

• Offering encouragement, feedback, and personalized goals

• Communicating updates from BIGO

• Monitoring your progress and ensuring you meet your monthly targets

  
  

Most importantly, they are your advocates. A good agency wants to see you succeed because when you grow, they grow too.

What Does an Agency Provide?

Here’s what you can typically expect from a supportive, professional agency:

1. Onboarding and Training

Starting something new can be overwhelming, especially on a platform like BIGO. Your agency will help you set up your host account and teach you how to navigate the app. They will walk you through your first live session. Many agencies offer training materials, orientation sessions, or even one-on-one coaching.

2. Content Guidance

Not sure what to stream? Feeling anxious about keeping viewers engaged? Agencies are exceptional at helping you shape your content. They provide theme suggestions, interactive ideas, timing strategies, and presentation tips to help you discover your unique streaming style.

3. Goal-Setting and Motivation

Every month, hosts on BIGO are expected to meet specific streaming and gifting targets to qualify for payment. Your agency will help you understand these benchmarks. They’ll guide you on how to hit them consistently. Your agency checks in with you regularly, encourages you, and celebrates your milestones.

4. Problem-Solving and Communication

If you face technical issues, have payment questions, or need clarification on platform rules, your agency is your first point of contact. They liaise directly with BIGO to ensure you receive the necessary support and information.

Do You Have to Join an Agency to Host on BIGO?

Technically, yes. BIGO Live requires all paid hosts to be contracted under an agency. This structure ensures that you receive essential support, training, and accountability.

If you’re a casual user who wants to livestream without earning income, you're free to do so without an agency. However, if you aspire to become a paid host, you’ll need to be signed by an agency and meet their onboarding criteria.

How to Choose the Right Agency

There are numerous agencies available, but not all are created equal. When selecting a partner, consider the following:

• Experience: Has the agency been around for a while? Do they work with successful hosts?

• Support: Will they provide genuine coaching and communication, or just sign you up and disappear?

• Reputation: What do current or former hosts say about their experiences with the agency?

• Transparency: Are they clear about expectations, pay structure, and how they help you succeed?

  
  

A trustworthy agency will never ask for money up front, and they will be eager to address your questions. If something feels off, trust your instincts and consider looking elsewhere.

Why Agencies Matter More Than You Think

Think of BIGO Live as a stage, and you as the performer. Yet, even the most talented performers need a team behind the scenes—producers, managers, coaches—to help them shine and connect with their audience.

That’s the role your agency fulfills. They’re not just there to check boxes. A good agency helps you:

• Stay consistent and accountable

• Enhance your content quality

• Build confidence on camera

• Understand the business aspects of livestreaming

• Create a clear path to long-term success

  
  

With the right agency behind you, you’ll never feel alone in your journey.

Final Thoughts

So, what is an agency on BIGO Live?

It’s your mentor, motivator, manager, and partner, all rolled into one. As a host, you're the star—but every star requires a solid support team.

Whether you're looking to explore a new hobby, build a personal brand, or earn income through livestreaming, choosing the right agency can make all the difference. When backed by a knowledgeable and supportive agency, you’re not just going live—you’re venturing far.

Next up: Blog Post – “What is a family?”